Beyond Corporate Social Responsibility (eBook)
In a marketplace dominated by growing ethical concerns, the need for brands to take a moral stance is more important than ever. When thinking about what makes any business ethical, thoughts tend to gravitate towards improving working conditions and supporting a noble cause. However, this key legislation excludes direct measures to tackle counterfeits or ‘fakes’, and the inherently illicit trade which underpins them.
The true extent of the relationship between counterfeiting and organised crime is shocking.
Download a copy of our new eBook to find out:
- how the EU economic cost of counterfeits reaches €85 billion annually
- why it is essential for brands to have a robust knowledge of their global distribution networks
- the extent of the role of brand protection in modern Corporate Social Responsibility strategies
Simply complete the form on the right to download the eBook now.